By Anupum Pant
Don’t you feel like pinching the cheeks of a chubby little baby or hugging the life out of your puppy? Even if a kid might find it unpleasant you pinching its cheeks really hard, or even if you’d not want to hurt a little kid, you’d still be bubbling to do it. What is it that forces you to vent out a physical reaction towards cuteness?
Most of us do and science proves that intense cuteness can often manifest itself as aggression. Rebecca Dyer, a graduate student in psychology at Yale University, has coined the phrase cute aggression for this feeling. Scientists are not yet sure on what causes this. According to them:
“It might be that how we deal with high positive-emotion is to sort of give it a negative pitch somehow”
Or probably you, in some way, want to take care of something by ensconcing it in your arms. And when you see and are not able to do it, you vent it out on bubble wrap?
Researchers carried out a study involving bubble wraps. It was found that people who were shown slides/videos of cute animals popped higher number of bubbles than the people who were shown something not so cute, funny or neutral videos.
A YouTube channel, SoulPancake, actually recreated the experiment in their studio and recorded positive results. It was found that cuteness evokes a physical reaction in most people.