Tag: cuteness

Productivity: A Doze of Cuteness is good before Work

By Anupum Pant

If you like to secretly surf the /r/aww page at work, well, science says, it no longer has to be a secret activity. An experiment conducted by researchers at Hiroshima University is a perfect scientific document to convince your boss to allow you a dose of cuteness at work. So here’s a picture of a bunny with a backpack. bunny with a backpack

Note: Cuteness also causes “cute aggression”

According to the study conducted by scientists at Hiroshima University, looking at cute pictures could make you work better. More specifically, cute pictures inspire fine tuned attention and careful behavior.

The study conducted three experiments to check the effects of cute pictures on tasks performed afterwards:

1. A few university students were asked to perform tasks which required a careful coordination of small muscular movements (eg: small finger movements), before and after viewing images of baby or adult animals; performance was measured. It was found that performance measured using the number of successful trials increased after viewing cute images. A performance increase of about 45% was measured. “Less cute pictures” had a positive effect too. But this was found to be much lesser than the performance increase measured after watching cute pictures – around 12% increase.

2. The second experiment was conducted on the same lines, except that the performance task was changed. This time subjects were asked to perform counting tasks. For example, they were given an array of numbers and were asked to count the number of times the number 3 appeared in it. Again, cute and less cute pictures resulted in a performance increase of 15% and 2% respectively.

3. In the third experiment a global-local letter task (more about it here) was given to the subjects. The results showed that the students performed tasks requiring focused attention more carefully after viewing cute images.

Explanation

The study propelled the lead researcher, Hiroshi Nittono, to find an proper reasoning for this effect; he implies that since humans are hard-wired to speak & deal slowly & carefully when they are around little babies, they are inclined to do the same with other tasks after looking at cute things.

Cute Aggression – Hugging The Life Out of Your Puppy

By Anupum Pant

Don’t you feel like pinching the cheeks of a chubby little baby or hugging the life out of your puppy? Even if a kid might find it unpleasant you pinching its cheeks really hard, or even if you’d not want to hurt a little kid, you’d still be bubbling to do it. What is it that forces you to vent out a physical reaction towards cuteness?

Most of us do and science proves that intense cuteness can often manifest itself as aggression. Rebecca Dyer, a graduate student in psychology at Yale University, has coined the phrase cute aggression for this feeling. Scientists are not yet sure on what causes this. According to them:

“It might be that how we deal with high positive-emotion is to sort of give it a negative pitch somehow”

Or probably you, in some way, want to take care of something by ensconcing it in your arms. And when you see and are not able to do it, you vent it out on bubble wrap?

Researchers carried out a study involving bubble wraps. It was found that people who were shown slides/videos of cute animals popped higher number of bubbles than the people who were shown something not so cute, funny or neutral videos.

A YouTube channel, SoulPancake, actually recreated the experiment in their studio and recorded positive results. It was found that cuteness evokes a physical reaction in most people.