“55% of consumers would like to be able to point their phone
at any object and receive information about it.”
~ Research from Mindshare
There was a time when television was the best tool to make viewers feel the physical experience of something from their bed. And today augmented reality (AR) has set the stage for marketers to enhance the interaction with their target customers in a really different and effective manner. It engages the users to deliver a more compelling experience that can boost your product offering.
Every business is working on some form of augmented reality today for their product or brand enhancement. It is expected that by the year 2024, AR products global market will take a jump by 80% and will reach $165 billion. Augmented reality engages the customers and enhances the customer experience.
With the help of this blog, we will present a few examples of businesses who are successfully engaging their customers via augmented reality throughout their customer journey.
Banking becoming More Interactive
No matter how exceptional or efficient is the system of any bank, the most important thing that a user expects is the end result – an outstanding experience.
The banking industry has embraced digital technology with an aim to boost customer service. Internet banking, mobile banking, and pay banking are a few technologies that banks are providing to their customers. But how exceptional it will be if banks start to provide the detailed information about the account balance, payment due dates, credit/debit card balance, and so on just by scanning the card of the customer.
Yes, all the above-mentioned features are possible today with the help of this extremely useful technology in the banking sector – Augmented Reality. Banking sectors, today, are constantly shifting towards using AR technology to enhance the experience for customers